Updated 18th May 2018
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, please visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Additionally when you make a purchase or attempt to make a purchase, we may collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
We use the Order Information that we collect generally to fulfill any orders placed with us (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you or screen our orders for potential risk or fraud. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).
Your information may be provided to bank payment card services companies to process payments as needed.
We use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
To comply with applicable laws and regulations, we may also provide your information to the police and similar government agencies through warrants or other lawful request for information we receive, or to otherwise protect our rights.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.
Additionally, if you are a European resident we process your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests.
DATA RETENTION When you place an order with us, we will maintain your Order Information for our records as required and only for as long as necessary.
We may need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices. When we do change the policy, we will notify you about such changes, where required. A copy of the latest version of this policy will always be available on our website.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.
The Data Protection Officer
177-179 Plumstead Road
Norwich NR1 4AB
Telephone 01603 434253
Fax 01603 434305