Supplied by Diaper Poultry, Stowmarket, Suffolk. Diaper own three poultry farms within close proximity of the factory which reduces stress to the birds due to shorter journey times. Unlike some of the larger poultry companies rearing takes place in smaller buildings thus resulting in smaller flock sizes. Birds are caught by their “in house” live bird handling team ensuring full control of welfare from farm to factory. The birds not only have far more space available to them than other more intensively reared birds but also enjoy enriched conditions such as perching and being able to rest during natural periods of darkness.
Today consumers are becoming increasingly interested in knowing more about the provenance of their food. Often animal welfare is the key decision making tool but not everybody can afford to purchase Free Range or Organic Free Range produce. Diaper Poultry have recognised this gap in the market by offering the choice of high welfare barn reared birds as an alternative.