The St George's birds are reared in smaller flock sizes by individual farmers who are passionate about the welfare of their animals. Antibiotics are not routinely used but will sometimes be given for therapeutic reasons. The birds not only have far more space available to them than other more intensively reared birds but also enjoy enriched conditions such as perching and being able to rest during natural periods of darkness.
Today consumers are becoming increasingly interested in knowing more about the provenance of their food. Often animal welfare is the key decision making tool but not everybody can afford to purchase Free Range or Organic Free Range produce. Diaper Poultry have recognised this gap in the market by offering the choice of high welfare St George's birds as an alternative.